Readership of local languages on the net is on the rise

June 14th, 2007 | by bgmahesh |

It was good to read about the rise in the interest of Indian languages on the internet,

“The above dichotomy of 59% preferring local language and only 12% visiting the sites and a sharp drop of 30% (42% visiting local language site last years to 12% this year) internet users no more visiting local language website itself explains a demand supply gap. Possibly lack of local language content and applications for preferred internet activities coupled with lack of awareness of local language websites is the culprit.” Read more..

The observation made in the last part of the para is interesting. People are not aware of the local language portals. I am sure the trend will change.

Guruji is one of the first search engines that has concentrated (and invested) into language search. I interviewed Anurag Dod (CEO, Guruji.com) recenlty on various issue of search in the Indian internet space. You can read the interview on Oneindia.in

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Posted in internet |