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	<title>Comments on: Mobile Advertising in India</title>
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	<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india</link>
	<description>Internet in India</description>
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		<title>By: Buy Mobiles Online</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-21254</link>
		<dc:creator>Buy Mobiles Online</dc:creator>
		<pubDate>Sat, 12 Dec 2009 08:34:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-21254</guid>
		<description>Mobile advertising can be used for branding in India. Most of the mobile handsets are basic. Only a fraction of them support advanced features or web apps to support full m-commerce. However, with prices coming down, buyers may opt for those mobiles that have a lot of features</description>
		<content:encoded><![CDATA[<p>Mobile advertising can be used for branding in India. Most of the mobile handsets are basic. Only a fraction of them support advanced features or web apps to support full m-commerce. However, with prices coming down, buyers may opt for those mobiles that have a lot of features</p>
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		<title>By: Amet</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-10259</link>
		<dc:creator>Amet</dc:creator>
		<pubDate>Sat, 11 Apr 2009 15:42:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-10259</guid>
		<description>Yes, the market (consumer base) is huge for the advertiser. But do any of these Advertising solutions provide targeted advertising??

For example, if I am Tata Motors wanting to reach prospective car buyers with offers and discounts, it doesn&#039;t make sense to send an SMS to college kids. We need to reach targeted audience.</description>
		<content:encoded><![CDATA[<p>Yes, the market (consumer base) is huge for the advertiser. But do any of these Advertising solutions provide targeted advertising??</p>
<p>For example, if I am Tata Motors wanting to reach prospective car buyers with offers and discounts, it doesn&#8217;t make sense to send an SMS to college kids. We need to reach targeted audience.</p>
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	<item>
		<title>By: mukul</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-8098</link>
		<dc:creator>mukul</dc:creator>
		<pubDate>Tue, 06 Jan 2009 10:01:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-8098</guid>
		<description>One-fifths of the world’s cellphone users are currently in India.. Growing space, Organized will lead the future. Not even 1% users from total subscribers are in reach. with a 300-million mobile subscriber base and 100 million additions a year.

Mobile ad Market Size is currently estimated to be just about Rs 25-30 crore in India.</description>
		<content:encoded><![CDATA[<p>One-fifths of the world’s cellphone users are currently in India.. Growing space, Organized will lead the future. Not even 1% users from total subscribers are in reach. with a 300-million mobile subscriber base and 100 million additions a year.</p>
<p>Mobile ad Market Size is currently estimated to be just about Rs 25-30 crore in India.</p>
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		<title>By: Mobile advertising</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-7755</link>
		<dc:creator>Mobile advertising</dc:creator>
		<pubDate>Sat, 13 Dec 2008 06:05:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-7755</guid>
		<description>Hi Mahesh.

You missed our product ZestADZ www.ZestADZ.com)

In India ZestADZ is a leading mobile advertising  network. We serve text and banner ads to the mobile. Our vision is to make advertisers and publishers happy.

for more details plz contact me 
dinesh@mobile-worx.com

Thanks

Dinesh</description>
		<content:encoded><![CDATA[<p>Hi Mahesh.</p>
<p>You missed our product ZestADZ <a href="http://www.ZestADZ.com" rel="nofollow">http://www.ZestADZ.com</a>)</p>
<p>In India ZestADZ is a leading mobile advertising  network. We serve text and banner ads to the mobile. Our vision is to make advertisers and publishers happy.</p>
<p>for more details plz contact me<br />
<a href="mailto:dinesh@mobile-worx.com">dinesh@mobile-worx.com</a></p>
<p>Thanks</p>
<p>Dinesh</p>
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	<item>
		<title>By: James</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-5177</link>
		<dc:creator>James</dc:creator>
		<pubDate>Thu, 10 Jul 2008 08:23:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-5177</guid>
		<description>Hi All!

To my surprise i found a new concept of DISPLAY BANNER ADS on mobile phones.

NowPos Online Services is the company based at Hyderabad and providing this Mobile Media Solution.

Its very innovative, intelligent and excellent concept. This service is available in Hyderabad at present and they planned to extend the services to all other major cities very soon.

you can write to MagicBeep@GMail.com for details.</description>
		<content:encoded><![CDATA[<p>Hi All!</p>
<p>To my surprise i found a new concept of DISPLAY BANNER ADS on mobile phones.</p>
<p>NowPos Online Services is the company based at Hyderabad and providing this Mobile Media Solution.</p>
<p>Its very innovative, intelligent and excellent concept. This service is available in Hyderabad at present and they planned to extend the services to all other major cities very soon.</p>
<p>you can write to <a href="mailto:MagicBeep@GMail.com">MagicBeep@GMail.com</a> for details.</p>
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		<title>By: Nayan M</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-5071</link>
		<dc:creator>Nayan M</dc:creator>
		<pubDate>Sun, 08 Jun 2008 09:52:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-5071</guid>
		<description>For Bulk sms Advertising log on to www.planet41.com</description>
		<content:encoded><![CDATA[<p>For Bulk sms Advertising log on to <a href="http://www.planet41.com" rel="nofollow">http://www.planet41.com</a></p>
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	<item>
		<title>By: Aneesh</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-5023</link>
		<dc:creator>Aneesh</dc:creator>
		<pubDate>Sat, 24 May 2008 06:27:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-5023</guid>
		<description>With my experience in VAS space with one of the leading telecom operator and with the largest online portal in India, I still see that the basics have to be set right. Let look at the ARPU of operators- voice ARPU is falling, over APRU is also not increasing. Operators have been trying to push VAS since last 3 years, nothing worked. Its high time for them to look for altenate revenue mechanisms.
Mobile advertising has the largest reach. Mobile is a pers device, a study reveals that more than 50% users sleep with their mobile on bed. Mobile advertising is not picking up because operators (who controls the reach) are not willing to relinquish their control over the subsribers. 
What ever exisiting as a mechanism to reach out users on mobile like a banner on wap site, a click to call, a test link on wap portal, sms footer are more than enough to reach to he user, its all about the way communication experts from the brands, media agencies and operators present the information to the user and how much cna you customize. LBS is not far away.</description>
		<content:encoded><![CDATA[<p>With my experience in VAS space with one of the leading telecom operator and with the largest online portal in India, I still see that the basics have to be set right. Let look at the ARPU of operators- voice ARPU is falling, over APRU is also not increasing. Operators have been trying to push VAS since last 3 years, nothing worked. Its high time for them to look for altenate revenue mechanisms.<br />
Mobile advertising has the largest reach. Mobile is a pers device, a study reveals that more than 50% users sleep with their mobile on bed. Mobile advertising is not picking up because operators (who controls the reach) are not willing to relinquish their control over the subsribers.<br />
What ever exisiting as a mechanism to reach out users on mobile like a banner on wap site, a click to call, a test link on wap portal, sms footer are more than enough to reach to he user, its all about the way communication experts from the brands, media agencies and operators present the information to the user and how much cna you customize. LBS is not far away.</p>
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		<title>By: vikas</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-5018</link>
		<dc:creator>vikas</dc:creator>
		<pubDate>Fri, 23 May 2008 12:50:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-5018</guid>
		<description>India&#039;s leading mobile AD network  http://www.zestadz.com</description>
		<content:encoded><![CDATA[<p>India&#8217;s leading mobile AD network  <a href="http://www.zestadz.com" rel="nofollow">http://www.zestadz.com</a></p>
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	<item>
		<title>By: venkat</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-1938</link>
		<dc:creator>venkat</dc:creator>
		<pubDate>Mon, 19 Nov 2007 09:02:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-1938</guid>
		<description>You may find the model of http://www.cellserf.com interesting. For the users they allow free IM, email and messaging from their mobile. In return the users are shown unintrusive ads on their mobiles.</description>
		<content:encoded><![CDATA[<p>You may find the model of <a href="http://www.cellserf.com" rel="nofollow">http://www.cellserf.com</a> interesting. For the users they allow free IM, email and messaging from their mobile. In return the users are shown unintrusive ads on their mobiles.</p>
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		<title>By: Mahinder</title>
		<link>http://www.mahesh.com/2007/06/24/mobile-advertising-in-india/comment-page-1#comment-1519</link>
		<dc:creator>Mahinder</dc:creator>
		<pubDate>Wed, 07 Nov 2007 06:52:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.mahesh.com/?p=32#comment-1519</guid>
		<description>m-earn.com is out to send SMS advertising to your cellphone and you are more than eager. You get SMS ads of only those products that you want to buy and get them at your convenience. You also earn affiliate income by referring family and friends.Sing up now http://www.m-earn.com/</description>
		<content:encoded><![CDATA[<p>m-earn.com is out to send SMS advertising to your cellphone and you are more than eager. You get SMS ads of only those products that you want to buy and get them at your convenience. You also earn affiliate income by referring family and friends.Sing up now <a href="http://www.m-earn.com/" rel="nofollow">http://www.m-earn.com/</a></p>
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