Archive for June, 2007

Yahoo! Please don’t ignore your “registered” users :-(

Thursday, June 7th, 2007

I have been using Yahoo since its inception (or little after its inception). Customer service was rocking at Yahoo in early 1990s. If my memory serves me right I am pretty sure Yahoo email was released after the release of their directory. I use to submit the URLs of mahesh.com ...

Govt of India must take the Internet more seriously

Wednesday, June 6th, 2007

I visited www.nic.in after a very long time (may be a year). It looks much better now. NIC needs to set aside its love for its own name (nic.in) and "fix" the domainnames of all govt websites. For e.g. why should the URL of President of India still be http://presidentofindia.nic.in/ ...

Everybody with a mouse is not a target….

Wednesday, June 6th, 2007

For those who are advertising online, you will agree with Prasanth Mohanachandran's guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed.

Small ‘n’ useful suggestion for travel portals in India

Sunday, June 3rd, 2007

When is the last time you ever sent a feedback/suggestion to a portal? The only portal that responds to my queries/suggestions is Google. It is very commendable on their part to respond to feedback emails. Google clearly says "We will get back to you in one business day" (kudos). On ...

Measuring of ad campaign success is more stringent for portals

Friday, June 1st, 2007

Banks, consumable brands etc spend big monies on print medium but never put any conditions on them - such and such percentage of your readers "have" to buy our product in response to our ad and only then we (advertiser) will pay you (print). The advertiser cannot put such a ...

Title Infalation hurts the individual and the industry

Friday, June 1st, 2007

IT industry is hot in India (this is stale news! You don't need me to say this). I do get to interact with many new recruits. They don't just negotiate with the salary these days but also the title/designation. Folks want fancy and "heavy" titles. I always tell them finally ...