Archive for July, 2008

Comics publisher Chandamama release language portals

Saturday, July 26th, 2008

I haven't read Chandamama for ages but I did read them regularly when I was a kid. They had (and have) some quality stuff.  Chandamama is known for Vikram and Betaal series and other characters from mythology. Comics usually are popular with adults also! Amar Chitra Katha regularly sells a ...

Will Print ads in India become unaffordable?

Friday, July 25th, 2008

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don't bother to read the main section :-( but then going to a circus may be more ...

Google News launches Tamil channel

Wednesday, July 23rd, 2008

Google India has been very serious about their language effort in India. Their tools are gaining popularity but I believe the usage will increase with the increase of internet usage in Tier-II cities.

The Growing Importance of Tier-II cities in India

Tuesday, July 22nd, 2008

I had read the report from Ernst & Young "The Dhoni Effect: Rise of Small Town India" a while ago. I came across a very nice article on Wharton, An Increasingly Affluent Middle India Is Harder to Ignore, which talks more about what you could infer from that article.

Importance of language in Indian media

Wednesday, July 2nd, 2008

I was glad to read the article "Is there life after Vernacular Journalism" in Mint today. The article clearly shows the depth of knowledge Mrinal Pande has about media + Indian languages. Some excerpts,