Archives for July 2008

Comics publisher Chandamama release language portals

I haven’t read Chandamama for ages but I did read them regularly when I was a kid. They had (and have) some quality stuff.  Chandamama is known for Vikram and Betaal series and other characters from mythology. Comics usually are popular with adults also! Amar Chitra Katha regularly sells a collection of 100+ comics for about Rs 4000 ($100).

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Will Print ads in India become unaffordable?

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don’t bother to read the main section 🙁 but then going to a circus may be more fun than reading about what is happening in the parliament.

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The Growing Importance of Tier-II cities in India

I had read the report from Ernst & Young “The Dhoni Effect: Rise of Small Town India” a while ago. I came across a very nice article on Wharton, An Increasingly Affluent Middle India Is Harder to Ignore, which talks more about what you could infer from that article.

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Importance of language in Indian media

I was glad to read the article “Is there life after Vernacular Journalism” in Mint today. The article clearly shows the depth of knowledge Mrinal Pande has about media + Indian languages. Some excerpts, Read more on Importance of language in Indian media…