http://www.mahesh.com/online-advertising/will-print-ads-in-india-become-unaffordable Internet in India Tue, 31 Jan 2012 09:50:20 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.mahesh.com/online-advertising/will-print-ads-in-india-become-unaffordable/comment-page-1#comment-5245 Will not Disclose Fri, 25 Jul 2008 12:06:51 +0000 http://www.mahesh.com/?p=111#comment-5245 When you compare the "CPM" (# of people who see an ad) for print ads vs online ads, it is amazing how expensive print ads. This is primarily because their circulation is usually low compared to "viewership" on internet properties/sites. However, there are more people who "share" a magazine or newspaper than in other parts of the world which means that their viewership is higher than their circulation numbers. When you compare the “CPM” (# of people who see an ad) for print ads vs online ads, it is amazing how expensive print ads. This is primarily because their circulation is usually low compared to “viewership” on internet properties/sites. However, there are more people who “share” a magazine or newspaper than in other parts of the world which means that their viewership is higher than their circulation numbers.

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