Bulk SMS sender ID to change (mandatory from TRAI)
January 31st, 2009 | by bgmahesh |Today I received few SMSs (banks, MyToday etc) and I observed the Sender-ID had changed. For e.g. MyToday’s sender id is TM-MyToday.
I called MyToday to find out what TM meanth. “T” represents the telco you are using to send the SMS (Tata Indicom in this case) and “M” represents the location from which it was sent (Mumbai).
I assume this is basically to crack down on spam sms. I have been trying to download the “TRAI Consultation Paper on MVAS” but it has been too slow.
Any TRAI has made this sender id format mandatory from Feb 1, 2009.
Tags: mytoday, sms sender id, trai
One Response to “Bulk SMS sender ID to change (mandatory from TRAI)”
By Why on May 10, 2009 | Reply
Good Post: Further to reading this this, I searched some more to find @
http://smsintegra.com/faqs.asp
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All the existing Sender IDs has been submitted for approval.Henceforth the Sender ID should be pre-approved.So please register the required sender IDs prior to sending messages. This directive will take effect from 1st Feb 2009. We will be very thankful for your cooperation in this regard.
http://www.trai.gov.in/WriteReadData/trai/upload/Directives/131/direction10dec08.pdf