Archives for March 2009

Online Advertising in Languages performing better than English

Recently Idea Cellular carried campaigns in Karnataka to familiarize people with their brand name which changed from Spice to Idea.  Their brand ambassador Abhishek Bachchan was all over Karnataka (hoardings, newspapers) and most importantly online, that too in Kannada. Oneindia Kannada carried this campaign Ozone Media.

Tata Sky Kannada Creative
We have always found that ‘language’ text link and display banners get a better response than English when a user is on our language channels. Advertising in language media is nothing new – for ages advertisers have been advertising in language newspapers and TV channels.

Read more on Online Advertising in Languages performing better than English…

BJP.org moves to Joomla, to promote Opensource

The revamped BJP.org portal was released yesterday,  even though the infighting has started hogging the limelight.

Read more on BJP.org moves to Joomla, to promote Opensource…

Election Promises: Broadband for all at Rs 200

We all have grown up hearing promises of “Rs 2 per Kg of rice” type goodies. Not sure how much of it gets implemented as you often see TV reports which show tons of wheat rotting with the govt 🙁

Read more on Election Promises: Broadband for all at Rs 200…

Can techies save newspapers from shutting down?

These days you read a lot about US newspapers considering to shutdown or “reinvent” themselves.

Read more on Can techies save newspapers from shutting down?…

Is the naming industry in India non-existent?

We take a lot of interest in naming our children – we buy all sorts of books, browse baby name sites, ask a zillion people for suggestions and last but not the least numerologists are taking over the baby naming job.

Read more on Is the naming industry in India non-existent?…