Archives for April 2009

Indian language keyboard options

One of the things I often hear from the VC world about the Indian language space is – UGC is lacking, entering text in languages is difficult.

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Newspapers, wire services, online publishers: It’s all war

Publishers like AP etc etc are asking for a revenue share from Google, bloggers and aggregators. But then Google,bloggers could also come back and ask the publisher to share revenue from the traffic generated by them (Google). There is no end to this sharing business.

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US has more women internet users than men

A very interesting report, Men Online,  from eMarketer which profiles the internet users in US,

  • 95.9 million male compared with 103.2 million female Internet users
  • Once men are online, they visit more sites and stay longer than female Internet users
  • Men are avid search-engine users and participate in all forms of social media, particularly watching videos
  • Men are more mobile, with greater use of laptops, wireless-broadband connections and mobile phones
  • Gender, even more than race or ethnicity, is a distinguishing factor of Internet use, informing online behavior and attitudes
  • For men, online shopping behavior is more goal-oriented (which matches with the offline behavior!)
  • Women abandon ad cluttered sites, men have more tolerance for ad clutter
  • The ratio of Men Vs Women in 2008 was 48%:52%  and is projected to be the same in the future

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Is it ‘Sun’set for MySQL, courtesy Oracle? Hope not..

IBM has been in ‘failed’ acquisition talks with Sun for the past few weeks. Oracle has struck the deal to acquire Sun for $7.4b which works out to $5.6 billion net of Sun’s cash and debt.

You will find many blog postings related to this acquisition. There is one line item that directly effects us at Oneindia.in and Click.inMySQL. I have been using MySQL since late 1990s. It is definitely one of the most popular OpenSource databases (the other one being Postgres).Mysql

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Few ideas on how to leverage online advertising

It is recession time and you get to read many reports on how to increase your online ad revenues. Most of them have nothing new to say. The recent report from Nielsen Online is very interesting.

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