Doesn’t Anil Ambani trust his zapakmail service?
August 18th, 2009 | by bgmahesh |
Anil Ambani
Today most leading newspapers carried an advertisement [image] about the gas-fight the two poor billionaire brothers are having for a long time. The media campaign cost has been estimated at approx Rs 3 crore.
This post is about the contents of the advertisement and nothing to do with the “actual fight” between the two Reliance companies.
In the internet world we talk a lot about UGC, I think Anil Ambani has been wanting to know the pulse of the public – he wants to hear your comments. Novel idea, not sure how many have done this before. In a way is he taking on the Petroleum Ministry?
The footer of the ad reads,
Issued in the public and national interest on behalf of 8 million shareholders of Reliance Anil Dhirubhai Ambani Group, the largest shareholder family in the world. Please send your comments at FixGas@gmail.com, or SMS ‘GAS <space> your comments, to 55454.
Ideally the ad should have used a company email id (FixGas@relianceadagroup.com) and not a public domain email id (FixGas@gmail.com).
Anil Ambani’s group owns Zapakmail.com which was launched with a huge marketing budget. In fact Zapakmail could be one of the only mail services in the world which got a make over done by a fashion designer (Rohit Verma). If they were not comfortable using a corporate email id (no excuses for that) they should have at least promoted zapakmail. The gas would have given their mail service a huge lift.
On visiting relianceadagroup.com you don’t find any information about this advertisement and I don’t even know which group company one has to choose to learn more about this (as they have too many companies!)
There is only so much one can convey in a print ad. Wouldn’t it have been prudent for them to have published a URL which had all the information about this gas-feud? Something like relianceadagroup.com/fixgas ?
Anyway let us hope the brothers are free of all gas problems and they make up. It would be good for the country.
Also see,
- Anil-Mukesh Ambani row: Ad campaign raises a stink
- R-Adag ad blitz risky, unprecedented: lawyers
- Bhaisaabs, fight your battles elsewhere
Tags: anil ambani, zapakmail
6 Responses to “Doesn’t Anil Ambani trust his zapakmail service?”
By kharag jain on Aug 19, 2009 | Reply
I think this case is relates as a business deal between mukesh bhai n cong.leadership then even if anil bhai cries 100 times,no result will come.
lets hope suprime court will give clear verdict.and if court gives decision in favour of anilbhai then either p.m.or madam should resign
immidialy
By harshal on Aug 19, 2009 | Reply
I and my family are with you.
By Anand Srinivasan on Aug 20, 2009 | Reply
I guess the point was to show that this is not a fight between two brothers or factions. Rather, ADAG is doing the country a favour by asking for transparency. A reliance email id would highlight the family feud more than the actual question of government-bias.
By bgmahesh on Aug 20, 2009 | Reply
Anand – you have raised good points. It boils down to,
- With non-corporate email id can he fight on behalf of the company?
- With corporate email id can he fight for his personal rights?
I think the answer is “no” in both cases
Mahesh
By Rahul Sarin on Aug 20, 2009 | Reply
I echoed similar sentiments here, in my article : http://tmp.uthfull.org/politics/anil-ambani-vs-mukesh-ambani-now-via-advertisements.html
Using a third-party, free email service mocks at their own statement – “the largest shareholder family in the world”. It’s beyond me why they could not assign this campaign a better email address. Probably, its just a way to reduce focus from ADAG and put it on RIL. An ADAG related domain would’ve made Anil’s haters cry foul and call it a campaign directly supported by him. Although, even now it still says the same thing (they have mentioned ADAG in the footer) but using gmail is just a way to disassociate.