Archives for May 2010

Is the size of Mobile marketing really big in the US?

According to Ravi Kiran, chief executive officer, South Asia and emerging market leader, specialist solutions, Starcom MediaVest Group,

Of the overall interactive or digital marketing budget, marketers allocate only 1.3 per cent on mobile in the US and Europe, and 2.5 per cent in Asia. Advertisers in Africa allot more than 50 per cent of their total interactive budgets to mobile…More

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Small Towns in India: Food for thought

Read an interesting article in ET “Small Towns, Big Appetite“, every business in India is looking at Tier-2 and Tier-3 cities to expand their business. MNCs were just not able to stay away from India and now they cannot afford to stay away from small towns of India. Read more on Small Towns in India: Food for thought…

Mobile Marketing size in India

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud, Read more on Mobile Marketing size in India…

Greynium/Oneindia.in/Click.in acquisition: My Thoughts

Yesterday we announced  Rajesh Jain‘s Netcore taking a majority stake in Greynium. Online media portals were quick to carry them, Read more on Greynium/Oneindia.in/Click.in acquisition: My Thoughts…

Announcement: NetCore acquires majority in Greynium, owner of India’s leading Local Language Portal Oneindia.com

Combine to reach consumers across PC Web, SMS and Mobile Internet in multiple Indian Languages

NetCore Solutions Pvt Ltd has acquired majority in Greynium Information Technologies Pvt Ltd. Terms of the deal were not disclosed. NetCore’s founder and Managing Director, Rajesh Jain, had earlier invested in Greynium through his personal venture capital fund, Emergic Venture Capital.

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