Archives for October 2010

Govt to take broadband to every corner of India

Read in Mint (Oct 11, 2010) an article titled “Play it again, Sam” which is about Tech Czar Sam Pitroda working on taking broadband to every corner of India. Few highlights, Read more on Govt to take broadband to every corner of India…

IE6-Gmail users, time to upgrade

Received an email from Google Apps team today,

Starting on October 14, 2010, we will phase out the older version of Gmail, and the “Older version” link in the Gmail interface will disappear from the footer section of the page.

Read more on IE6-Gmail users, time to upgrade…

Forecast: Digital ad spend in India

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer
Read more on Forecast: Digital ad spend in India…

Column: Health is wealth & web has wealth of health info

My seventh column in “Vijaya Next” (Kannada) was about health related info on the internet. Main points were,

  • Today we live in a health conscious society.
  • The internet has fantastic content related to health. Every aspect of health is available on the internet today – heart attack, diabetes, thyroid, pregnancy, cancer.
  • The internet is a great tool as long as you understand it should be used to improve your knowledge about the subject and not for self diagnosis.
  • Mentioned recommended health URLs
  • Mytoday.com has health related SMS channels.
  • You can get second opinion from sites like HealthCareMagic.com
  • Several health calculators are available on the net (are you over weight?)
  • Save your health records online for easy access for your family & when you are traveling.

Read more on Column: Health is wealth & web has wealth of health info…

Online Behavioral Advertising – will Indian portals self regulate?

Advertising Option Icon

Advertising Option Icon

Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.

We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees “relevant” ads. On a job site ads related to jobs (resume preparation service, premier employer ads) makes a lot of sense. On a travel review site, ads related to travel make sense –  these are contextual ads. Read more on Online Behavioral Advertising – will Indian portals self regulate?…