Archives for December 2011

Ecommerce in India: 2011 was great, will 2012 be sceptical?

The calendar year 2011 is ending in few days and the report cards for various sectors of internet space are being released. In India we should expect report cards twice a year – calendar year (ending December) and financial year (ending March)!

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Mobile, Broadband report card for 2011 in India

Lot of things happened in India in the telecom sector – 2G scam, MNP (Mobile Number Portability), rise in smart phone usage, profits of telecom companies shrinking. For details see “Spectrum of troubles in 2011 for telecom industry“. The main table from the article has been captured here.

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What in a domainname works with a user? Keywords or Trust?

Recently I read an article “Domain Name Matters: Searchers Pick Brand Over Quality, Study Finds” which talks about what kinds of domain name works well with a user (and possibly search engines).  Is it important to have keywords or should the brand be trustworthy to make a domainname work?

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Multi-Lingual Web – Challenges & Opportunities

Thinking Aloud! December 2011 issue

Thinking Aloud! December 2011 issue

PS: My article was published in Thinking Aloud! magazine (December 2011). The entire issue focused on Indian languages on the internet and mobile.

India has about 100 million desktop & 50-150 mobile internet users. These numbers vary depending on whom you ask. IAMAI’s recent report says 18 million use the internet in India on a daily basis. Clearly we have a long way to go to make this ‘daily’ number bigger.

One of the reasons I constantly hear from people are – Indians are not going online because Internet is for English speaking elite user base. There isn’t enough content in Indian languages for the masses to be engaged on the internet. Yes, this is true when compared to English language but there is sufficient language content to keep a user busy.

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A demography of consumers in India

Ever wondered why retail companies abroad are very interested in entering India? As of now they cannot enter India as there are some clauses for Foreign Direct Investment in the Indian retail sector (which was recently put on “hold“). Today’s Economic Times had carried an insight about Indian consumers, quoting few points from that article. Read more on A demography of consumers in India…