Archives for April 2012

Sprite TV Ad reminds me of my hostel days in Mysore

These days TV commercials are very entertaining. During my hostel days in Mysore I recall watching ads which said “buy a toothpaste and get one matchbox free”, the ad was serious about the offer but it was hilarious for us. That was the level of creativity during those days.

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Will online only private fashion labels ecommerce succeed in India?

Last Friday Mint carried an article “Private fashion labels flood the Net” (article no longer available on livemint.com). Ecommerce players in India have been continuously experimenting (or innovating) to crack the puzzle. For e.g. Myntra was into corporate sales are now¬† in retail, exclusively.in (which was for NRIs only) is now concentrating on their private label Sher Singh (for domestic market only). Deal sites are slowly converting to normal ecommerce sites.

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Mobile advertising spend in India: $35.4 million for 2011

Mobile ventures are the hottest topic in India today, it might get hotter after the acquisition of Instagram by Facebook for $1b. While the mobile internet usage (WAP & App) has been growing well in India the monetization has been a challenge on the mobile.

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How much do you about the ageing & kid population in India?

Ageing Population of India

Aging Population of India

According to Mint’s article “Demographic explosion in the greying population” India’s elderly population is growing,

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Poll: Only 17% show preference for ecom in English

A particular VC has been asking me for a very long time, “Mahesh, what is your take on ecommerce in Indic? Will Indian internet users accept an Indian language ecommerce site?”. I have been giving him my views but I did not have any data to back.

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