Is the lack of Indian language on net hindering the growth of Internet in India?
Sunday, March 16th, 2008Last Friday (March 14, 2008) exchange4Media held a conclave in Bangalore. The theme was "Digital 2.0".
Archive for the ‘oneline advertising’ Category
Last Friday (March 14, 2008) exchange4Media held a conclave in Bangalore. The theme was "Digital 2.0".
Hindu Gods bitten by telecom revolution in India
Saturday, January 26th, 2008Yesterday I was reading about Bill Clinton running for President in 2008. The banner on that page was..hmm..you decide - funny/ok/offending/tasteless.
CPC statistics are not a true reflection of performance
Tuesday, January 15th, 2008I was reading "Why Call Centers & Live Chat Are Killing Paid Search Conversions" today. I agree with the contents of that blog post, it applies to India for sure.
How many ads should we have on a page?
Friday, September 14th, 2007Online publishers always have a question - how many ads do I need to have on a page. If a publisher is not thinking about it, be assured he/she is not a quality conscious publisher.
Mobile Advertising in India
Sunday, June 24th, 2007With Mobiles becoming very popular in India, mobile portals are bumping into a problem which I had encountered a decade ago – how to monetize from this medium. The problems encountered in the web and mobile mediums are very different. Few points that come to my mind are,
Everybody with a mouse is not a target….
Wednesday, June 6th, 2007For those who are advertising online, you will agree with Prasanth Mohanachandran's guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed.
