BG Mahesh | Mahesh | mahesh.com » online advertising

Jan-Jun 2010: U.S. Online Ad Revenue Rises, Back on Track

bgmahesh — Thu, 14 Oct 2010 09:51:36 +0000

The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception.

Internet advertising revenue in the U.S. rose 11% to $12.1 billion in the first half of the year, according to the report by the Interactive Advertising Bureau and PricewaterhouseCoopers. Few other highlights,

Forecast: Digital ad spend in India

bgmahesh — Tue, 05 Oct 2010 16:14:02 +0000

According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer

Paid search will surpass display ad spends in the year 2010 in India
By the end of 2010, the total digital ad spends –including display, search, mobile and social marketing — in India are expected to reach Rs 1,021 crore.

Online Behavioral Advertising – will Indian portals self regulate?

bgmahesh — Tue, 05 Oct 2010 03:45:28 +0000

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Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.

We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees “relevant” ads. On a job site ads related to jobs (resume preparation service, premier employer ads) makes a lot of sense. On a travel review site, ads related to travel make sense - these are contextual ads.

Which online ad platform should Indian Postal service buy?

bgmahesh — Sat, 28 Aug 2010 00:34:37 +0000

An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad space, clearly shows there should be no limits when ideating.

Online ad spend: Small percentage of total US political ad spend

bgmahesh — Tue, 10 Aug 2010 03:50:29 +0000

Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls,

Total ad spend will be $4.2b
Online ad spend will be a mere 1%, approx $42m

Localisation is the order of the day on the internet

bgmahesh — Fri, 06 Aug 2010 08:55:09 +0000

We had written this article in April/May 2010 for the Pitch magazine. This article was published in July 2010 edition, got to read it only today. Reproducing the text version of that article here..

Online ad revenue to surpass newspapers in U.S. by 2014

bgmahesh — Wed, 16 Jun 2010 15:52:36 +0000

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Television remains in first
Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014

Political online ads to be made accountable in US

bgmahesh — Sun, 13 Jun 2010 05:08:07 +0000

In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.

In the US, Obama brought a new angle to online advertising during the Presidential elections. When it comes to online campaigning, the state of Maryland wants accountability from politicians (on the lines of Florida),

Mobile Marketing size in India

bgmahesh — Sat, 15 May 2010 02:50:19 +0000

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,

Has ‘project go online’ for Indian newspapers failed?

bgmahesh — Mon, 01 Feb 2010 07:24:14 +0000

Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights,

Many Indian newspapers have gone online for over 10 years.