Localisation is the order of the day on the internet

Friday, August 6th, 2010

We had written this article in April/May 2010 for the Pitch magazine. This article was published in July 2010 edition, got to read it only today. Reproducing the text version of that article here..

Posted in indian languages, internet portals, online advertising | No Comments »

Online ad revenue to surpass newspapers in U.S. by 2014

Wednesday, June 16th, 2010

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Posted in online advertising, print media | No Comments »

Political online ads to be made accountable in US

Sunday, June 13th, 2010

In 2009, politicians in India "flirted" with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.

Posted in government, online advertising | No Comments »

Mobile Marketing size in India

Saturday, May 15th, 2010

Mobile marketing is set to take off in India in a big way. It is early days, resembles the early days of internet advertising in India. Few numbers from Thinking Aloud,

Posted in mobile, online advertising | No Comments »

Has ‘project go online’ for Indian newspapers failed?

Monday, February 1st, 2010

Afaq's article "Have Indian print publishers lost their way online?" is very interesting. The authors have analyzed this 'ever debated' topic in detail.  Some highlights,

Posted in online advertising, print media | 3 Comments »