Online Behavioral Advertising – will Indian portals self regulate?

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Behavioral targeting or behavioural targeting is a technique used by online publishers and advertisers to increase the effectiveness of their campaigns.

We publishers continuously work towards increasing CTRs of display ads. This usually happens if the reader sees “relevant” ads. On a job site ads related to jobs (resume preparation service, premier employer ads) makes a lot of sense. On a travel review site, ads related to travel make sense –  these are contextual ads. Read more on Online Behavioral Advertising – will Indian portals self regulate?…

Which online ad platform should Indian Postal service buy?

An interesting read on WSJ, the German state owned postal service Deutsche Post AG has acquired nugg.ad AG, Europe’s largest targeted online ad platform. Deutsche Post delivers about 70 million letters a day will start selling online advertising. I had never imagined a postal service could move into online ad space, clearly shows there should be no limits when ideating.

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Online ad spend: Small percentage of total US political ad spend

Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls, Read more on Online ad spend: Small percentage of total US political ad spend…

Online ad revenue to surpass newspapers in U.S. by 2014

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like, Read more on Online ad revenue to surpass newspapers in U.S. by 2014…

Political online ads to be made accountable in US

In 2009, politicians in India “flirted” with the internet during the general elections. Except for Shashi Tharoor nobody is notably active on the internet.

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