Internet advertising in the US has always been an envy for folks in India. Online advertising in the US clocked an average of $2.83 billion a month for Jan-June 2012! Few highlights from a study by PricewaterhouseCoopers, Where does Online Advertising stand in India?
Online Advertising
Digital advertising in India: 2011 report card, 2012 projections
Pitch Madison Media Advertising Outlook 2012 held in New Delhi on Feb 17, 2012 sheds some light on the advertising market in India for the year 2012. Before that some numbers for advertising marketing in India for 2011, Indian advertising grew 8% at Rs 25,594 cr in 2011 (Rs 9,300 crore in 2003) The last […]
When will online journalists in India get free housing and awards?
The print and TV media in India are undoubtedly the hot favourites of the governments in India (Central/Federal & State) and the politicians. The government spends sizable amounts of money on the already cash-rich newspapers. Most of us in the internet industry have waited for a piece of that pie (however small is OK; we […]
Jan-Jun 2010: U.S. Online Ad Revenue Rises, Back on Track
The internet industry always looks upto the US online industry performance to check the health of internet industry in their own country. India is no exception. Internet advertising revenue in the U.S. rose 11% to $12.1 billion in the first half of the year, according to the report by the Interactive Advertising Bureau and PricewaterhouseCoopers. […]
Forecast 2010: Digital ad spend in India
According to a report about Digital Ad spend in India by Starcom MediaVest Group (SMG) and eMarketer Paid search will surpass display ad spends in the year 2010 in India By the end of 2010, the total digital ad spends –including display, search, mobile and social marketing — in India are expected to reach Rs […]