Archive for the ‘print media’ Category

Print ad market growing in Tamil, will we see the same online?

Monday, August 22nd, 2011

Mint recently carried an article "Print action shifts to Tamil Nadu as advertising market grows" (the article doesn't load completely). Some important points about print advertising from the state of Tamil Nadu,

Indian Language in print, internet, TV: Report

Tuesday, October 26th, 2010

IAMAI & IMRB have released a report "Report on Vernacular Content: 2009". I had conveyed my thoughts on this subject to IMRB for this report. Some of the highlights from this report are,

Online ad revenue to surpass newspapers in U.S. by 2014

Wednesday, June 16th, 2010

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Has ‘project go online’ for Indian newspapers failed?

Monday, February 1st, 2010

Afaq's article "Have Indian print publishers lost their way online?" is very interesting. The authors have analyzed this 'ever debated' topic in detail.  Some highlights,

Print goes online, online goes pay, online almost goes print – confused?

Monday, July 13th, 2009

These days every medium in the media world is trying to innovate to increase revenues. I came across three routes which I have summarized, Print going purely online is not all that new in the US. This article suggests that a newspaper going completely offline to online can reduce their staff ...