Archive for the ‘print media’ Category
Monday, August 22nd, 2011
Mint recently carried an article "Print action shifts to Tamil Nadu as advertising market grows" (the article doesn't load completely). Some important points about print advertising from the state of Tamil Nadu,
Posted in print media | No Comments »
Tuesday, October 26th, 2010
IAMAI & IMRB have released a report "Report on Vernacular Content: 2009". I had conveyed my thoughts on this subject to IMRB for this report. Some of the highlights from this report are,
Posted in indian languages, internet, print media | No Comments »
Wednesday, June 16th, 2010
According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,
Posted in online advertising, print media | No Comments »
Monday, February 1st, 2010
Afaq's article "Have Indian print publishers lost their way online?" is very interesting. The authors have analyzed this 'ever debated' topic in detail. Some highlights,
Posted in online advertising, print media | 3 Comments »
Monday, July 13th, 2009
These days every medium in the media world is trying to innovate to increase revenues. I came across three routes which I have summarized,
Print going purely online is not all that new in the US. This article suggests that a newspaper going completely offline to online can reduce their staff ...
Posted in blogs, print media | No Comments »
