BG Mahesh | Mahesh | mahesh.com » print media

Online ad revenue to surpass newspapers in U.S. by 2014

bgmahesh — Wed, 16 Jun 2010 15:52:36 +0000

According to PricewaterhouseCoopers’ Global Entertainment and Media Outlook for 2010 to 2014 the ad revenue market would look like,

Television remains in first
Online and mobile ads, excluding mobile ads, are projected to expand from $24.2 billion in 2009 to $34.4 billion in 2014

Has ‘project go online’ for Indian newspapers failed?

bgmahesh — Mon, 01 Feb 2010 07:24:14 +0000

Afaq’s article “Have Indian print publishers lost their way online?” is very interesting. The authors have analyzed this ‘ever debated’ topic in detail. Some highlights,

Many Indian newspapers have gone online for over 10 years.

Print goes online, online goes pay, online almost goes print – confused?

bgmahesh — Mon, 13 Jul 2009 10:46:55 +0000

These days every medium in the media world is trying to innovate to increase revenues. I came across three routes which I have summarized,

Print going purely online is not all that new in the US. This article suggests that a newspaper going completely offline to online can reduce their staff strength to 20%. Needless to say the pure online revenues would not come anywhere close to the offline revenues (as of now)

NY Mayor wants to save New York’s media industry

bgmahesh — Thu, 09 Jul 2009 07:33:54 +0000

New York is also referred to as the media capital of the world. Media companies in NY area are having trouble (like any where else) but the good news for them is – their billionaire Mayor wants to do something about it.

Newspapers, wire services, online publishers: It’s all war

bgmahesh — Thu, 23 Apr 2009 09:54:58 +0000

Publishers like AP etc etc are asking for a revenue share from Google, bloggers and aggregators. But then Google,bloggers could also come back and ask the publisher to share revenue from the traffic generated by them (Google). There is no end to this sharing business.

Can techies save newspapers from shutting down?

bgmahesh — Wed, 11 Mar 2009 06:59:45 +0000

These days you read a lot about US newspapers considering to shutdown or “reinvent” themselves.

Hindi newspapers have the highest growth rate

bgmahesh — Fri, 06 Feb 2009 09:33:42 +0000

According to “Hindi Dailies With Local News Rule The Roost“

India has almost 1,000 Hindi Dailies with a circulation of 80 million copies
India has 250 English Dailies with a circulation of 40 million copies

How to determine if Indian languages are wanted on the internet?

bgmahesh — Sun, 07 Dec 2008 04:12:29 +0000

Ajit Balakrishnan’s comment “Let us not assume users want Indian languages” got me to think why people think Indian languages are not “wanted” on the internet. I wasn’t at that conference, so I don’t know what was exactly said. My thoughts and reactions are completely based on Medianama’s post.

Radio Obama fever hits Indian politicians

bgmahesh — Thu, 27 Nov 2008 11:07:46 +0000

Recently I wrote about Indian politicians using the power of internet in India. The Obama campaign fever surely has been a huge success even amongst the thick skinned Indian politicians. Obama campaigned impressively on every medium available.

Will Print ads in India become unaffordable?

bgmahesh — Fri, 25 Jul 2008 08:12:55 +0000

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don’t bother to read the main section but then going to a circus may be more fun than reading about what is happening in the parliament.

BG Mahesh | Mahesh | mahesh.com » print media

Online ad revenue to surpass newspapers in U.S. by 2014

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Has ‘project go online’ for Indian newspapers failed?

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