Archive for the ‘print media’ Category

Radio Obama fever hits Indian politicians

Thursday, November 27th, 2008

Recently I wrote about Indian politicians using the power of internet in India. The Obama campaign fever surely has been a huge success even amongst the thick skinned Indian politicians. Obama campaigned impressively on every medium available.

Will Print ads in India become unaffordable?

Friday, July 25th, 2008

If you want to advertise in English print media the most sought out brand is the Times of India (BCCL). The youth in this country likes it (Page 3). Kids these days just don't bother to read the main section :-( but then going to a circus may be more ...

Google News launches Tamil channel

Wednesday, July 23rd, 2008

Google India has been very serious about their language effort in India. Their tools are gaining popularity but I believe the usage will increase with the increase of internet usage in Tier-II cities.

Importance of language in Indian media

Wednesday, July 2nd, 2008

I was glad to read the article "Is there life after Vernacular Journalism" in Mint today. The article clearly shows the depth of knowledge Mrinal Pande has about media + Indian languages. Some excerpts,

CPC statistics are not a true reflection of performance

Tuesday, January 15th, 2008

I was reading "Why Call Centers & Live Chat Are Killing Paid Search Conversions" today. I agree with the contents of that blog post, it applies to India for sure.