BG Mahesh | Mahesh | mahesh.com » Web 2.0

Is your company Lunch 2.0 compliant?

bgmahesh — Mon, 01 Oct 2007 07:28:04 +0000

Silicon Valley companies have started hosting Lunch 2.0. According to WSJ Lunch 2.0 is defined as,

The concept — dubbed Lunch 2.0 by its founders — has grown into a social-networking phenomenon that now draws hundreds of engineers, venture capitalists, and even summer interns to various companies for free meals and conversation.

Wonder when this will catch up in India’s Silicon Valley (still assuming it is Bangalore). I have been to similar events organized by Mobile Monday, I guess they can coin it as Tea 2.0 or Chai 2.0

SMS 2.0 – what is it?

bgmahesh — Mon, 01 Oct 2007 07:14:39 +0000

According to an article on AgencyFAQ,

The Do-Not-Call Registry being put in place for regulating unwanted marketing calls and SMSes may seem like a dampener for mobile marketing firms, but there is a new breed of companies that is actually counting on it. Affle is one of them. The London based mobile technology company collaborated with Bharti Airtel in June to bring its advertising platform SMS 2.0 to India. SMS 2.0 delivers relevant ads to subscribers in their message inbox.

Affle has introduced SMS 2.0 ads and the way it works is,

Will Facebook win over Orkut in India?

bgmahesh — Wed, 27 Jun 2007 08:47:01 +0000

Talk to any school/college going kid and you do hear the “orkut” sound byte often in their conversations. Kids are very internet savvy in India today, but mostly in Tier-I cities. I am waiting to see that kind of growth in Tier-II cities. I heard about Orkut from my teenager kid. Her entire class (may be even school) seems to be on Orkut. So far it has been “clean fun” for them. The definition of “clean fun” varies depending on whom you ask – the parent or the kid. I guess you can call it generation gap.

A simple definition of Consumer 2.0..

bgmahesh — Tue, 22 May 2007 12:40:05 +0000

Consumer 2.0: A new group of internet users who are not looking for low-price deals but want more value with the same price.

Web 2.0 security is getting important..

bgmahesh — Tue, 22 May 2007 06:16:17 +0000

A nice article introducing you to the importance of Web 2.0 security. Programmers tend to get awed by the Web 2.0 features, focus just on the final output and don’t pay enough attention to Security. Kang Meng Chow writes,