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Why do companies change their logos?

There was an interesting article about “Why do companies rebrand?” in yesterday’s issue of Economic Times on Sunday (Aug 28-Sept 3, 2011, page 16, Bangalore edition). I am unable to find the article on their site. For some reason logos have always been of interest to me – more than the graphic the reasoning, thought process which goes behind the logo is always interesting to read.

For many months I have been collecting few articles related to change of logo, those very same topics were covered in yesterday’s article. Thought of pulling those articles out of my Inbox into this posting. Later in the article will include the highlights from yesterday’s article.

Do Corporates Change Logo for Free PR?

Few important points from articles linked to from this posting (including ET article)

Do’s Of Rebranding

Don’ts of Rebranding

Approximate costs of rebranding according to the ET article: Axis Bank (Rs 50 crore), Bharti Airtel (Rs 300 crore), Videocon (Rs 200 crore), Hero MotoCorp (Rs 200 crore)

Mahesh.com Logo

While I am no corporate a small insight about my logo 😉 I was visiting Glasgow and came across the interesting font by the famous local designer Charles Rennie Mackintosh. I liked the style, used it in the logo. Didn’t spend anything, no PR, no coverage 😉

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