Today the festival Makara Sankranti and Pongal are being celebrated in Karnataka, Andhra Pradesh, Tamil Nadu. Makara Shankranti is the harvest festival. The festive Wishing you all a happy Sankranti & Pongal (this resembles the statement issued by our Chief Ministers, Prime Minister!). Rangoli is an Indian art practiced a lot in South India.
It was good to read an article completely focused on Tier-II internet users in India (Tier-II India fueling ecommerce in India). Ecommerce has been pretty much the flavor VCs in India have embraced. With the funding of ecommerce portals having reached a saturation now everybody is concentrating on revenues, profitability.
The study done by India’s leading VC Accel throws light on growing usage of ecommerce from Tier-II towns of India. With ecommerce industry talking about Tier-II I am sure they will get more coverage in the media. Some highlights from Accel’s ecommerce report,
This shows Middle India cannot be ignored, rather Tier-2 towns of India will give the much awaited and needed push to the internet eco system in India.
India
(2012)China
(2007)China
(2012)Internet population 137m 111m 538m
Internet Penetration 8% 8.4% 38%
Online buyers 20m (including travel)
13m (without travel)22m 227m
The above table shows India is yet to witness a heavy usage of internet. But if you look at the past we seem to have improved a lot. I am assuming these numbers are for desktop internet only and doesn’t include the every growing mobile internet user base.
The good news is there is a lot of room for growth of internet penetration in India. Portals such as our Oneindia that have concentrated on Indian languages are going to see a huge growth in our traffic (and revenues).
We live in a world awash with digital transformation, and yet filled with painful and…
It is a well-known fact that branding plays a significant role in the success of…
Lately I have been coming across the frustrations faced in the visa application process. Earlier,…
India has the second-largest online population. The rapid Internet access and mobile proliferation is the…
The digital media landscape has changed tremendously over the last decade. Social media has amplified…
It is not surprising to see advertising will grow in the year 2021. It does…