Categories: India

What will Starbucks look like in India?

Starbucks in Center World, Bangkok

Coffee giant Starbucks from Seattle (home of Microsoft) finally enters India through a joint venture with Tata. TeenagersĀ (including those who have never been to Starbucks before) in India were looking forward for Starbucks .

Initially they will open their cafes only in Mumbai and Delhi. Bangaloreans will be denied of Starbucks in 2012.

Starbucks cafes will now compete with Costa Coffee, Cafe Coffee Day and Barista in India. Together these players control a coffee cafe market estimated at over Rs 700 crore (approx $145 m) a year [via India Today].

Starbucks has 17,000 cafes across 50 countries, opening new 2-3 stores everyday. Anyway the reason for me to write about Starbucks is not about the commercials. There are serious business journals who have already covered it. In Bangkok you will see most coffee cafes, especially Starbucks, being filled up by students. Guess they come for free wifi but I have never seen students studying so seriously in coffee cafes.

Wonder what the crowd in Starbucks India would look like?

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

View Comments

  • all depends on how they brand themselves and the price points: somehow i don't think they'll impinge into CCD (Cafe Coffee Day) demographics and may stay upscale... in select areas where you expect to pay more: airports, luxury malls etc

Share
Published by
BG Mahesh
Tags: starbucks

Recent Posts

From Entropy to Negentropy: The Transformative Power of Open Finance- Part I

We live in a world awash with digital transformation, and yet filled with painful and…

2 weeks ago

Brand recall of the WiFi logo in India is very strong

It is a well-known fact that branding plays a significant role in the success of…

7 months ago

Fixing the Visa application process with Consent Managers

Lately I have been coming across the frustrations faced in the visa application process. Earlier,…

10 months ago

How India can solve the Challenges in Digital Advertising starting in 2023

India has the second-largest online population. The rapid Internet access and mobile proliferation is the…

1 year ago

Digital Media needs an Online Dispute Resolution system

The digital media landscape has changed tremendously over the last decade. Social media has amplified…

2 years ago

Digital Ad spend in India to grow 28% in 2021

It is not surprising to see advertising will grow in the year 2021. It does…

3 years ago