Everybody with a mouse is not a target….
June 6th, 2007 | by BG Mahesh
For those who are advertising online, you will agree with Prasanth Mohanachandran’s guidelines on online advertising. As he says one has to study the response in detail before inferring if a campaign has succeeded or failed.
Never base decisions on a tiny sampling of data. If you get 10 visitors from a campaign and none contacted you, then the medium is not bad, the campaign is. If most internet marketers have it all wrong, a few do get it right. The success stories — IBM, MPTDC and Unilever, to name a few — all have one thing in common. They market what they deliver. If you select your visitors, you’ll sell more for less, and have a far happier client base. More..
