Oneindia.in close to completing 4 years, ranked 4th in India

I had seen the  comScore October 2009 report for Oneindia.in just 10 days ago but I never bothered to get into the rankings.

The official PR from comScore ranks 4th Oneindia.in in the news category in India. Oneindia.in will be completing 4 years of operation on Dec 31, 2009. Hopefully our ranking has nothing to do with the number of years of operation!

Oneindia.in Comscore October 2009

Oneindia.in Comscore October 2009

Most of us in India go by Alexa ranking because it is “free”. comScore is used by the investment community, ad agencies to get a more accurate picture of an internet site. Very few can afford comScore, startups/non-funded companies rarely can afford comScore.

Earlier comScore was not very accurate about Indian portals (especially about internet traffic from India). Lately they have improved a lot (I am not saying this because Oneindia.in’s numbers are good!). From what I understand some cookies are being placed by them to get a more accurate picture of traffic from India. The PR says,

“The number of online news and information consumers in India surged 37 percent in the past year, more than double the rate of growth of the total online audience in India,” said Will Hodgman, comScore executive vice president for the Asia-Pacific region.

The Times of India captured the #3 spot in terms of visitation reaching 2.6 million visitors during the month (up 78 percent), while Oneindia.in surged 148 percent to 2.4 million visitors. The Hindu Group, the fifth most visited news property in India, reached nearly 1.6 million visitors in October (up 19 percent).

Top 10 News/Information Sites in India Based on Unique Visitors
October 2009 vs. October 2008
Total India Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore World Metrix
Total Unique Visitors (000)
Oct-2008 Oct-2009 % Change
Total Internet : Total Audience 31,179 36,170 16
News/Information 11,529 15,838 37
Yahoo! News 3,312 4,169 26
New York Times Digital 2,306 3,854 67
The Times of India** 1,476 2,626 78
Oneindia.in 949 2,359 148
The Hindu Group 1,299 1,551 19
The Indian Express Group 925 1,244 35
HT Media Ltd 1,088 1,155 6
NDTV.com 848 1,104 30
BBC 777 992 28
The Economic Times** 769 820 7


Top 10 News/Information Sites in India Based on Unique Visitors
October 2009
Total India Internet Audience*, Age 15+ – Home & Work Locations
Source: comScore World Metrix
Average Minutes per Visitor Average Pages per Visitor
Total Internet : Total Audience 700.6 1,155
News/Information 22 38
Yahoo! News 3.6 9
New York Times Digital 3.7 5
The Times of India** 14.3 27
Oneindia.in 5.8 13
The Hindu Group 3.6 4
The Indian Express Group 5.3 7
HT Media Ltd 11.5 24
NDTV.com 11.3 15
BBC 7.6 9
The Economic Times** 10 20

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
**The Times of India and Economic Times are both channels included in the Times Internet Ltd property.

The entire team at Oneindia.in is excited by the above graph. It is no small achievement. We are not a VC funded company and we are in a space  where everyone is scared of  – Indian Languages. We have always believed Indian languages will have its own “big” space in the Indian internet space (English will always be there).  But it is really upto the team at Oneindia.in to make languages a bigger success and be assured we are working towards it.

Comments

  1. Congratulations! Impressive! What is valued is good and unique content. The increase is a result of both!

  2. Its a really good website.. I’m using it since a long time.. Their news widget is really cool..

    It has the website in 5 Indian Languages..
    Truly Hindustani..

    Great Portal..

  3. Namrata Shilpi says:

    Congrats…wish you all the luck… may the new year take the graph to a new height!

Trackbacks

  1. […] month in my life. I was given some unexpected bad news (corporate related) but the same day comscore’s press release gave a thumbs up to Oneindia.in’s growth. I learnt about this press […]

  2. […] space. We at Oneindia.in have been thrilled with the growth of our unique user base, the comScore press release couldn’t have come at a better […]

Leave a Reply