Travel sites getting more popular in India

According to the latest press release from comScore “Visitation to Travel Sites in India Surges 50 Percent in Past Year“,

  • Top Travel Brands Witness Double and Triple-Digit Growth as Consumers Take to the Web in Search of Deals
  • Traffic to the Travel category grew to more than 14 million visitors in April, an increase of 50 percent from the previous year
  • Indians are searching for travel deals and accommodations
  • Internet users averaged 38.4 minutes per visitor on Travel sites during April and consumed 58 pages of content while visiting the category an average of 4 times throughout the month.
  • India ranked second among all countries, behind only the United Kingdom, in terms of the average time spent per visitor in the category.
  • Travel sites now attract more than one-third of India’s total Internet population (so comScore is assuming about 42-45m internet users in India)
  • Consumers are taking the time to diligently compare prices prior to completing their transactions
Most Visited Travel Sites by Unique Visitors
April 2010 vs. April 2009
Total India Age 15+ – Home/Work Location*
Source: comScore Media Metrix
Total Unique Visitors (000)
Apr-2009 Apr-2010 % Change
Total Internet : Total Audience 33,753 38,399 14
Travel 9,398 14,062 50
Indian Railways 5,303 7,749 46
MakeMyTrip 1,710 2,377 39
Yatra Online 1,211 1,933 60
Expedia Inc 962 1,640 70
ClearTrip.com 689 1,194 73
TravelAdNetwork 569 872 53
Travelocity 347 812 134
IndiaRailInfo.com 147 647 340
Jet Airways 468 585 25
eRail.in 178 464 160

*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Engagement at Most Visited Travel Sites by Unique Visitors
April 2010
Total India Age 15+ – Home/Work Location*
Source: comScore Media Metrix
Average Minutes per Visitor Average Pages per Visitor Average Visits per Visitor
Total Internet : Total Audience 736.7 1,132 29.7
Travel Category 38.4 58 4.4
Indian Railways 33.1 50 3.8
MakeMyTrip 13.4 20 2.1
Yatra Online 9.3 13 1.9
Expedia Inc 4.2 7 1.6
ClearTrip.com 10.8 17 2.0
TravelAdNetwork 6.5 12 1.7
Travelocity 5.0 9 1.6
IndiaRailInfo.com 34.2 66 2.0
Jet Airways 13.8 19 2.0
eRail.in 27.5 38 3.7


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