BG Mahesh | Mahesh | mahesh.com

Articles you must read about Yahoo’s acquisition of Tumblr

Yesterday Yahoo announced the acquisition of New York-based blogging platform Tumblr, a microblogging platform and social networking website. These days deals don’t come cheap – Yahoo is acquiring Tumblr for $1.1 billion, all-cash deal. Sweet! The Founder & CEO David Karp is just 26 years old.

Other famous billion dollar acquisitions – Facebook’s $1 billion for Instagram in 2012  and Microsoft’s $1.2 billion for Yammer.

Tumblr offers tools to make simple blog pages, which anyone with a Web browser can see without signing up with Tumblr. However, you need to login to subscribe to different Tumblogs, which they view on a “dashboard” — the equivalent of Twitter and Facebook’s newsfeeds.

Tumblr could be one of the few startups from New York area that has made it this big. My first serious read about Tumblr (as a company) was in Forbes India magazine.

The most famous personality on Tumblr from India is surely the megastar Amitabh Bachchan. Earlier his blog was hosted on WordPress (Reliance site bigadda.com).

Tumblr Revenues

Tumblr Stats

Tumblr Funding

Less Is More – or is it?

While designing user interfaces we are told to follow the principle “Less is more”.

It is not uncommon for the acquired company to shut after the acquisition, which happens mainly due to interference from the acquirer company management (or they discover a lot of dirt in the acquisition later). However, Yahoo CEO has assured they won’t screw with Tumblr. But her tweet says something more or “less”?

Few interesting articles to read about the acquisition,