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India To Cross 400 Million Internet Users By Dec 2015

The number of Internet users in India is expected to reach 402 million by December 2015, registering a growth of 49% over last year, according to a report ‘Internet in India 2015’, jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International, today. While Internet in India took more than a decade to move from 10 million to 100 million and 3 years from 100 to 200 million, it took only a year to move from 300 to 400 million users.

Overall Internet Users in India (October 2015)

 UrbanRural
Population (1.336 billion)414 million922 million
Ever Internet Users246 million129 million
Monthly Active Internet Users209 million108 million
Mobile Internet Users197 million80 million
Source: IMRB I-Cube October 2015

Mobile Internet in India

With the mobile penetration growing we can expect the consumption of language based sites (content, commerce, services) to only grow exponentially. Before we see the inflection point it would be good for all government service based sites (income tax, health, education etc) to be made mobile web friendly and also made available in all major Indian languages. If not, the new mobile internet users may find their digital journey to be disappointing.

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