Mobile

89% of mobile users in India carry just one handset

According to β€œMaximizing Mobile: Multiple Phone Use is Rising in BRIC Markets” an overwhelming majority (89%) of mobile users in India, just like the US, use just one mobile handset.

  • Brazil has the highest percentage of mobile users with 3+ mobile handsets.
  • People carry their old handsets even after upgrading to smartphones because of not being able to transfer data.
  • Like to keep personal and official calls separate. That works as long as you know which handset is for what purpose, else you can get into deep trouble πŸ˜‰

In India the usage of dual SIM is on the rise, that could be one reason why many don’t carry 2 handsets. At the time of writing the article the Micromax A116 Canvas HD was making a lot of noise – dual SIM, very good graphics and at a very affordable price.

Multiple Phone Use is Rising in BRIC Markets. Source Nielsen

Also see,

BG Mahesh

Internet application ideator and implementor. Been there and done that since early 1990s. I like to present data to the common man in the simplest manner on the internet.

Recent Posts

From Entropy to Negentropy: The Transformative Power of Open Finance- Part I

We live in a world awash with digital transformation, and yet filled with painful and…

4 weeks ago

Brand recall of the WiFi logo in India is very strong

It is a well-known fact that branding plays a significant role in the success of…

8 months ago

Fixing the Visa application process with Consent Managers

Lately I have been coming across the frustrations faced in the visa application process. Earlier,…

11 months ago

How India can solve the Challenges in Digital Advertising starting in 2023

India has the second-largest online population. The rapid Internet access and mobile proliferation is the…

1 year ago

Digital Media needs an Online Dispute Resolution system

The digital media landscape has changed tremendously over the last decade. Social media has amplified…

2 years ago

Digital Ad spend in India to grow 28% in 2021

It is not surprising to see advertising will grow in the year 2021. It does…

3 years ago