Bulk SMS sender ID to change (mandatory from TRAI)
January 31st, 2009 | by bgmahesh
Today I received few SMSs (banks, MyToday etc) and I observed the Sender-ID had changed. For e.g. MyToday’s sender id is TM-MyToday.
I called MyToday to find out what TM meanth. “T” represents the telco you are using to send the SMS (Tata Indicom in this case) and “M” represents the location from which it was sent (Mumbai).
I assume this is basically to crack down on spam sms. I have been trying to download the “TRAI Consultation Paper on MVAS” but it has been too slow.
Any TRAI has made this sender id format mandatory from Feb 1, 2009.
Tags: mytoday, sms sender id, trai
2 Responses to “Bulk SMS sender ID to change (mandatory from TRAI)”
By Why on May 10, 2009 | Reply
Good Post: Further to reading this this, I searched some more to find @
http://smsintegra.com/faqs.asp
==============================
All the existing Sender IDs has been submitted for approval.Henceforth the Sender ID should be pre-approved.So please register the required sender IDs prior to sending messages. This directive will take effect from 1st Feb 2009. We will be very thankful for your cooperation in this regard.
http://www.trai.gov.in/WriteReadData/trai/upload/Directives/131/direction10dec08.pdf
By Bulk SMS India on Aug 28, 2010 | Reply
The Prefix before Sender ID was introduced because it normally took 4-5 days to crack down any SMS Sender. A similar sender ID could have been used by many Bulk SMS Sending Customers. So it used to take a lot of time to find the exact guilty customer by sending the query to all the operators.
Prefix, e.g. TM helps in sending the complaint straight to Tata rather than any other operators.