BG Mahesh | Mahesh | mahesh.com

Mobile devices are ubiquitous but ad market isn’t growing

Mobile internet usage has been growing all around the world and India is no exception. PC sales is on a decline this year (2012) for the first time since 2001. We have seen phenomenal growth ourselves in Oneindia’s mobile properties. But the monetization on mobile has always been a challenge, at least for us. In a recently published article “The challenge for mobile ads” talks about the same problem,

Few mobile marketing numbers from US and Japan (which don’t look bad by any means to a person in India!),

Most people say these are early days for mobile marketing, reminds you of second half of 1990s when internet advertising had just started. India has many companies today that focus on mobile marketing.