Phablet gaining popularity over smartphones in India

The mobile penetration in India is one of the highest in the world today. With the popularity of mobile internet increasing the next revolution seems to be in the mobile devices in India.

A phablet is defined by Wikipedia as,

phablet (/ˈfæblɪt/) is a smartphone form factor describing devices with a screen between 5 to 6.9 inches (130 to 180 mm) in size,[1] designed to combine or straddle the functionalities of a smartphone and tablet, eliminating the need for two devices

The sale of Phablets in India has been increasing impressively. These are good signs for us at as we are seeing a steady growth of mobile traffic on all our sites.

LG Optimus G Pro phablet. Image courtesy

LG Optimus G Pro phablet. Image courtesy

In a recent article in Economic Times (September 9, 2013) titled “Phablets Get Fab Factor with 30% of Smartphone Market” it says (Q2 = April-June),

  • Dual-SIM phones account for 85% of phones in the market
  • Leading Indian vendors in Dual-SIM phones: Micromax (Canvas series), Karbonn (Titanium series)
  • Indian vendors accounted for more than half of the total smartphone market in India.
  • Nokia saw its share drop from 58% in 2007 to 27% in 2012.
  • In Q2 of 2013, 9.3 million smartphones were sold in India against 3.5 million in Q2 of 2012.
  • In Q2 of 2013, 2.8 million phablets were sold against 160,000 in Q2 of 2012.
  • In Q2 of 2013, phablet sales accounted for 45% of the growth.
  • Phablets account for 30% of Indian smartphone market, against 5% in Q2 of 2012.
  • About 33% of phablet sales are seen in tier-II and tier-III towns like Jhansai, Mysore, Coimbatore, Nagpur.
  • Local Indian players of phablets are more popular in tier-II and tier-III towns of India.
  • Phablets are the fastest growing category for Lenovo.
  • Nokia and Apple don’t make phablets.

Are Indian portals ready for phablets?

For complete coverage of Phablets visit Gizbot.

  • Looking for a good deal on a Phablet? Check out GoProbot

Leave a Reply