72% of total digital budgets will be for mobile advertising

According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report,

  • The global ad business will see a slowdown to 3.6% spending growth in 2017
  • The global ad business growth was projected growth for 2016 was 5.7%
  • U.S. ad sales will see 1.7% growth in 2017, compared to 6.9% growth in 2016
  • U.S. ad spending would grow 3% to $183.9 billion next year according to GroupM
  • The year 2017 will see fewer advertising opportunities at big events like the election and Olympics
  • Digital ad spend growth globally will be very strong and it will surpass TV spending
  • By 2021, 72% of total digital budgets will be for mobile advertising ($215 billion)
  • Desktop ad sales will shrink in 2017

In India digital ad spends alone will be worth $1.5 billion by 2020, reasonably sure mobile advertising will get the big chunk of this pie.

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