According to ad-buying agency Magna Global Ad-spending growth will see a slowdown in 2017. Few highlights from their report,
In India digital ad spends alone will be worth $1.5 billion by 2020, reasonably sure mobile advertising will get the big chunk of this pie.
Mobile advertising has its own challenges. While the time spent on the mobile device is increasing, the majority of the time is for messaging, entertainment, videos. Time spent using the mobile browser is higher than native apps in countries like India.
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