Indian Ad Market SNUBS recession, grows by 25% in 2008
May 29th, 2009 | by bgmahesh
According to Nielsen the impact of recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances.
| Media Outlet | 2008 (US$000s) | 2007 (US$000s) | % Change |
|---|---|---|---|
| TV | 2,195,065 | 1,845,807 | 19% |
| Newspapers | 3,322,955 | 2,418,702 | 37% |
| Magazines | 411,922 | 324,771 | 27% |
| Radio | 670,285 | 648,064 | 3% |
| Cinema | 47,132 | 42,713 | 10% |
| Outdoor | 289,165 | 263,169 | 10% |
| Other | 89,839 | 59,338 | 51% |
| TOTAL | 7,026,363 | 5,602,564 | 25% |
| Source: AdEx India – A division of TAM India Research | |||
The top three categories for ad spend growth for the full year were education (52%), telecom/Internet service providers (39%) and retail (33%).
Online ad spend hasn’t been shown separately, but I guess it is part of “Other” which has shown a healthy growth. We got to become bigger to have our own line item in such reports. How will 2009 be for the online ad market, good in my opinion.
Tags: ad market, nielsen, recession