Indian Ad Market SNUBS recession, grows by 25% in 2008

According to Nielsen the impact of recession in India has been minimal. The overall ad market grew by 25% in 2008, very healthy under these circumstances.

Media Outlet 2008 (US$000s) 2007 (US$000s) % Change
TV 2,195,065 1,845,807 19%
Newspapers 3,322,955 2,418,702 37%
Magazines 411,922 324,771 27%
Radio 670,285 648,064 3%
Cinema 47,132 42,713 10%
Outdoor 289,165 263,169 10%
Other 89,839 59,338 51%
TOTAL 7,026,363 5,602,564 25%
Source: AdEx India – A division of TAM India Research

The top three categories for ad spend growth for the full year were education (52%), telecom/Internet service providers (39%) and retail (33%).

Online ad spend hasn’t been shown separately, but I guess it is part of  “Other” which has shown a healthy growth. We got to become bigger to have our own line item in such reports. How will 2009 be for the online ad market, good in my opinion.

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