Indian politicians were awed by Obama’s online Presidential campaign but here are some details of their upcoming mid-term polls,
- Total ad spend will be $4.2b
- Online ad spend will be a mere 1%, approx $42m
- 25% increase in the online advertising budget for campaigns compared to the last major political round in 2008
- Online campaigning has matured beyond webpage placeholders and email blasts
- For gubernatorial (governor) elections candidates spent about $100,000 on search ads
- Facebook is very much part of the online ad campaign. Budget depends upon the size of the population of the state
- The killer medium is still ’email blast’
Indian politicians could use the tips given in the article for a carrying a successful online campaign,
- Tagging
- Google bomg
- Display ads
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