Online advertising to benefit the most during economic slowdown
February 12th, 2009 | by bgmahesh
A presentation downloaded from the afaqs suggests that few mediums will benefit the maximum when it comes to B2B advertising – one of them being Online advertising. Slide 4 of the presentation talks about it.
- Ad spend moving into internet from TV, radio: Yahoo chief
- Will the slowdown turn out to be the ‘big chance’ for online media?
- Digital ad spend to increase from $14 billion in 2008 to $32.1 billion in 2013
