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Print ad market growing in Tamil, will we see the same online?

Mint recently carried an article “Print action shifts to Tamil Nadu as advertising market grows”. Some important points about print advertising from the state of Tamil Nadu,

Even in the online world we see Tamil has a huge user base. It grows always exponentially. So far we haven’t seen the online advertising market specifically growing in a particular language. Every advertiser wants to target the niche but we are yet to see a notable growth in language online advertising – we in India for now want the overall online advertising to grow, after that we will target for the growth of language online advertising.