Doesn’t Anil Ambani trust his zapakmail service?

Today most leading newspapers carried an advertisement [image] about the gas-fight the two poor billionaire brothers are having for a long time. The media campaign cost has been estimated at approx Rs 3 crore.

This post is about the contents of the advertisement and nothing to do with the “actual fight” between the two Reliance companies.

In the internet world we talk a lot about UGC, I think Anil Ambani has been wanting to know the pulse of the public – he wants to hear your comments.  Novel idea, not sure how many have done this before. In a way is he taking on the Petroleum Ministry?

The footer of the ad reads,

Issued in the public and national interest on behalf of 8 million shareholders of Reliance Anil Dhirubhai Ambani Group, the largest shareholder family in the world. Please send your comments at FixGas@gmail.com, or SMS ‘GAS <space> your comments, to 55454.

Ideally the ad should have used a company email id (FixGas@relianceadagroup.com) and not a public domain email id (FixGas@gmail.com).

Anil Ambani’s group owns Zapakmail.com which was launched with a huge marketing budget. In fact Zapakmail could be one of the only mail services in the world which got a make over done by a fashion designer (Rohit Verma). If they were not comfortable using a corporate email id (no excuses for that) they should have at least promoted zapakmail. The gas would have given their mail service a huge lift.

On visiting relianceadagroup.com you don’t find any information about this advertisement and I don’t even know which group company one has to choose to learn more about this (as they have too many companies!)

There is only so much one can convey in a print ad. Wouldn’t it have been prudent for them to have published a URL which had all the information about this gas-feud? Something like relianceadagroup.com/fixgas ?

Anyway let us hope the brothers are free of all gas problems and they make up. It would be good for the country.

Also see,

• Anil-Mukesh Ambani row: Ad campaign raises a stink
• R-Adag ad blitz risky, unprecedented: lawyers
• Bhaisaabs, fight your battles elsewhere