Facebook displaces Orkut in India, global brands rule: comscore

The latest report from comScore “Facebook Captures Top Spot among Social Networking Sites in India” clearly shows when it comes to social networking global brands rule.

India, Brazil, Germany, Russian Federation, South Korea lead in growth of Social Networking usage.

Growth of Top 10 Social Networking Markets Worldwide
July 2010 vs. July 2009
Total Worldwide – Age 15+, Home & Work Locations*
Source: comScore Media Metrix
Social Networking Unique Visitors (000)
Jul-2009 Jul-2010 % Change
Worldwide 770,092 945,040 23%
United States 131,088 174,429 33%
China N/A 97,151 N/A
Germany 25,743 37,938 47%
Russian Federation 20,245 35,306 74%
Brazil 23,966 35,221 47%
United Kingdom 30,587 35,153 15%
India 23,255 33,158 43%
France 25,121 32,744 30%
Japan 23,691 31,957 35%
South Korea 15,910 24,962 57%

Orkut has been #1 social networking site in India for many years, Google has been proud of it. Facebook has been ruling all over the world, finally they rule the social networking space in India.  Finally it is about product. Orkut has released the updated version, looked stagnant for a while though. Google is sure to counter this with their new social networking service, internally called Google Me.

Google launched Orkut in 2004 but has been more popular in Brazil & India more than US. Globally the user base of Orkut is at 55 million, while Facebook has 571 million users (as of July 2010)

Top Social Networking Sites in India
July 2010 vs. July 2009
Total India – Age 15+, Home & Work Locations*
Source: comScore Media Metrix
India Total Unique Visitors (000)
Jul-2009 Jul-2010 % Change
Total Internet : Total Audience 35,028 39,562 13
Social Networking 23,255 33,158 43
Facebook.com 7,472 20,873 179
Orkut 17,069 19,871 16
Bharatstudent.com 4,292 4,432 3
Yahoo! Pulse N/A 3,507 N/A
Twitter.com 984 3,341 239
LinkedIn.com N/A 3,267 N/A
Zedge.net 1,767 3,206 81
Ibibo.com 1,562 2,960 89
Yahoo! Buzz 542 1,807 233
Shtyle.fm 407 1,550 281

You see a fair amount of activity in Indian language on Facebook these days. I have seen members updating their Walls purely in Hindi. These are early days for language on social networking but Facebook has been quick in supporting Indian languages.

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