An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million but who will be contributing to this spend – ecommerce players in India.
With the daily life of working couples getting very hectic we see a rise in eating out and home delivery of food in India. The Indian Quick Service Restaurant (QSR) industry is considered to be around $1.6 Billion. The QSRs are growing at 20% per annum in India.
Ever wondered why retail companies abroad are very interested in entering India? As of now they cannot enter India as there are some clauses for Foreign Direct Investment in the Indian retail sector (which was recently put on “hold“). Today’s Economic Times had carried an insight about Indian consumers, quoting few points from that article. Read more on A demography of consumers in India…
Our politicians often claim “I am a poor farmer”, other than owning farm lands not sure how many of them have ever done real farming.
Indian retail industry is about $43,500 crore, will grow to $84,000 crore by 2015 (Pitch Magazine, March 2011 issue). Offline retail stores like Marks & Spencer, which has an ‘unaffordable tag’, has been struggling to make its presence felt in India. Marks & Spencer is now planning on expanding to non-metros, Tier-2 towns. The ambiance of the stores in the small towns will be the same as their stores in metros.
Come August 1, 2009 you will need to have your credit cards verified by your issuing banks to be able to transact on Indian ecommerce sites.