India is all set to have 121 million internet users by December 2011

IAMAI’s annual report on Internet in India for 2011 says India will have 121 million internet users by Dec 2011. Some highlights from the press release, Read more on India is all set to have 121 million internet users by December 2011…

Small towns finally making its presence felt on India’s internet map

Diwali is being celebrated from October 25-27 in India. Wishing you all a Happy Diwali.

Yesterday’s press release from IAMAI (in association with IMRB) about India’s internet penetration is very interesting. For those, like me, who live in Tier-1 cities “assume” that most of the metro population is on the net.  Wrong. The findings from the report are,

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IAMAI initiates a Working Group for Local Languages in India

From the newsletter (Sept 22, 2011) of IAMAI (Internet & Mobile Association of India):

Focus on Local Language: Those tracking internet numbers in India are entering a mathematical roadblock soon. Internet user numbers are reaching 100 million soon and will get to 300 million by 2014/15 according to some. But there are only 110-120 odd million people in India who know English. There is also a social roadblock, the government and Telcos are planning to reach internet to rural India as a part of its inclusiveness agenda, but who in rural India would understand and use predominantly – English internet? The need for local language content and apps should be highlighted everywhere by everyone who believe in the inherent power of internet to dis-intermediate information and provide a level playing field to those who are currently socially and economically excluded. It was in this spirit that the Department of Information Technology led by Shri. Sachin Pilot inaugurated the W3C office in India last week [click here for press release]. We at IAMAI actively work with TDIL division of DiT and extend our full support to their initiative.

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Will language support give the steroids for ecom growth in India?

Today’s article in Mint “Data indicates an e-commerce boom” talks about the good growth of ecom in India. The study was conducted by India’s leading market research firm JuxtConsult. Some notable points from the article are,

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Indian Language in print, internet, TV: Report

IAMAI & IMRB have released a report “Report on Vernacular Content: 2009“. I had conveyed my thoughts on this subject to IMRB for this report. Some of the highlights from this report are, Read more on Indian Language in print, internet, TV: Report…