Ecommerce in India to spend half a billion dollars on advertising in 2015

An article in How long can the e-comm ad splurge last? (dated April 22, 2015) highlights the digital ad spend by ecommerce players in India. In 2015 the digital ad spend in India is projected to be $939 million  but who will be contributing to this spend – ecommerce players in India.

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By 2018 more than 50% of digital ad spend in India will go to mobile

The new magic number in the Indian internet world these days is “500 million” – the number of internet users we expect in India by 2018. In early 2015 we were at 300 million. India took 10 years to reach the first 200 million mark, Read more on By 2018 more than 50% of digital ad spend in India will go to mobile…

India to witness 37% increase in digital ad revenue in 2015

According to a report by advertising giant GroupM, Ad spend in India will touch Rs 49,000 crore / $8.1 billion (12.6% growth over 2014).

India will see a 37% increase in digital ad revenue in 2015. Digital media has been growing at an average rate of 35% over the last 2 years (2013, 2014).

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Online advertising in India to touch $1.6 billion in 2019

As per McKinsey Global Institute (MGI), India’s consumer markets will witness exponential growth during the period 2005-2025. India is expected to be the 5th largest consumer market globally by 2025. Read more on Online advertising in India to touch $1.6 billion in 2019…

Internet advertising sees slower growth in US, faster growth in India

Internet advertising in the US has always been an envy for folks in India. Online advertising in the US clocked an average of $2.83 billion a month for Jan-June 2012! Few highlights from a study by PricewaterhouseCoopers, Read more on Internet advertising sees slower growth in US, faster growth in India…