Will language support give the steroids for ecom growth in India?

Today’s article in Mint “Data indicates an e-commerce boom” talks about the good growth of ecom in India. The study was conducted by India’s leading market research firm JuxtConsult. Some notable points from the article are,

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Only 13% of existing internet users in India prefer to read in English

Juxt ConsultingPremier research company JuxtConsult has released its report “India Online 2009” [presentation] last week. I am particularly interested in what they have to say about Indian languages every time. There is just one mention about languages in this report.

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