Will language support give the steroids for ecom growth in India?

Tuesday, August 2nd, 2011

Today's article in Mint "Data indicates an e-commerce boom" talks about the good growth of ecom in India. The study was conducted by India's leading market research firm JuxtConsult. Some notable points from the article are,

Only 13% of existing internet users in India prefer to read in English

Sunday, March 29th, 2009

Premier research company JuxtConsult has released its report "India Online 2009" [presentation] last week. I am particularly interested in what they have to say about Indian languages every time. There is just one mention about languages in this report.