Only 13% of existing internet users in India prefer to read in English

Juxt ConsultingPremier research company JuxtConsult has released its report “India Online 2009” [presentation] last week. I am particularly interested in what they have to say about Indian languages every time. There is just one mention about languages in this report.

Read more on Only 13% of existing internet users in India prefer to read in English…

Online Advertising in Languages performing better than English

Recently Idea Cellular carried campaigns in Karnataka to familiarize people with their brand name which changed from Spice to Idea.  Their brand ambassador Abhishek Bachchan was all over Karnataka (hoardings, newspapers) and most importantly online, that too in Kannada. Oneindia Kannada carried this campaign Ozone Media.

Tata Sky Kannada Creative
We have always found that ‘language’ text link and display banners get a better response than English when a user is on our language channels. Advertising in language media is nothing new – for ages advertisers have been advertising in language newspapers and TV channels.

Read more on Online Advertising in Languages performing better than English…