Language display ads used during Indian Elections

Tuesday, May 12th, 2009

[caption id="" align="alignleft" width="137" caption="Congress"][/caption] The Indian 2009 general elections saw some amount of activity in the internet and mobile space. Recently I had written about Indian language display ads doing better than English ads, politicians taking the net seriously and e-LK Advani. LK Advani spent the most on the net, more ...

Only 13% of existing internet users in India prefer to read in English

Sunday, March 29th, 2009

Premier research company JuxtConsult has released its report "India Online 2009" [presentation] last week. I am particularly interested in what they have to say about Indian languages every time. There is just one mention about languages in this report.

Online Advertising in Languages performing better than English

Thursday, March 19th, 2009

[caption id="" align="alignleft" width="300" caption="Tata Sky Kannada Creative"][/caption] Recently Idea Cellular carried campaigns in Karnataka to familiarize people with their brand name which changed from Spice to Idea.  Their brand ambassador Abhishek Bachchan was all over Karnataka (hoardings, newspapers) and most importantly online, that too in Kannada. thatsKannada carried this campaign ...