Is pamphlet advertising waste in India?

Pamphlet advertising has been one of the most popular ways to advertise in India. But is it really effective? I think it is money down the drain.

Just yesterday early morning on the day of Ugadi I found many pamphlets in my mailbox. And all of them were the same – Google would have penalized it for ‘duplicate content’. The advertiser in question here is CPK.

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