Mobile’s global share of ad spend is expected to more than double by 2017

By 2017 internet will be the biggest advertising medium in 12 key markets, according to the report “Advertising Expenditure Forecasts – June 2015” from ZenithOptimedia. Internet ad spend, which will include the mobile, will be representing 28% of global adspend by 2017. The good news is that internet ad spend would overtake traditional TV (just TV sets, doesn’t include TV watched online).

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By 2018 more than 50% of digital ad spend in India will go to mobile

The new magic number in the Indian internet world these days is “500 million” – the number of internet users we expect in India by 2018. In early 2015 we were at 300 million. India took 10 years to reach the first 200 million mark, Read more on By 2018 more than 50% of digital ad spend in India will go to mobile…

Twitter Acquires Namo Media!

Facebook and Twitter are seeing very healthy & promising growth in the mobile ad revenues. To strengthen its mobile advertising revenue Twitter announced today that it is acquiring mobile native ad specialist Namo Media (no relation with India’s PM NaMo).

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Measurement Guidelines For ‘Mobile Application’ and ‘Mobile Web’ Advertising Finalized

Mobile advertising is on the rise and possibly it has grown so fast that it took some time to finalize the guidelines when it comes to measurement of its performance.

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Mobile devices are ubiquitous but ad market isn’t growing

Mobile internet usage has been growing all around the world and India is no exception. PC sales is on a decline this year (2012) for the first time since 2001. We have seen phenomenal growth ourselves in Oneindia’s mobile properties. But the monetization on mobile has always been a challenge, at least for us. In a recently published article “The challenge for mobile ads” talks about the same problem, Read more on Mobile devices are ubiquitous but ad market isn’t growing…