International Women’s Day – Women outpace men in mobile usage

Usage of mobile apps by women

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57% of mobile users in India use social media apps on their phone

Rangoli for Sankranti by artist Anisha Raghu

Rangoli for Sankranti Festival

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IT sector in India should be prepared to be part of a SCAM in 2014

Loved the title in today’s Economic Times “Why 2014 will be the year of SCAM” – with so many scams around us why shouldn’t IT industry be part of a SCAM – Social, Cloud, Analytics, Mobility – to succeed?

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Its time to pay more attention to women in India, I mean for the mobile apps

Analytics these days has become very crucial for every industry. And when it comes to men vs women everybody notices it with great interest. Nielsen’s recent report “Smartphones in India: Web Browsing is for Men, Texts are For Women” has highlighted the smartphone usage of men and women in India. To summarize, Read more on Its time to pay more attention to women in India, I mean for the mobile apps…

How big is the mobile app industry in India?

With India having over 800+ million mobile connections and 50-150m mobile internet users it is obvious mobile apps are becoming very popular. Entrepreneurs are focusing a lot on mobile apps which are internet rather than SMS based (thanks to the recent TRAI ban).

The latest issue of Businessworld (App. App And Away) has covered on this topic extensively. Some highlights (with modifications),

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